We started Korena because Australian skincare deserves K-beauty formulation standards.
Korean beauty has spent decades perfecting ingredient science — layering clinical-grade actives with formulation precision that most Western brands still have not caught up to. We bring that standard to Australia. No filler. No hype. Just formulas that work.
Built by people who care about what goes on your skin.
Liam
Co-Founder · Product
Obsessed with ingredient transparency and formulation science. Liam leads product sourcing and brand direction — making sure every product we bring to Australia meets clinical-grade standards. If it is not backed by science, it does not make the cut.
Jack
Co-Founder · Operations
Operations and growth. Jack ensures Korena runs with precision — from supply chain to customer experience. If your order arrives fast and your skin glows, Jack had something to do with it.
Three principles. No exceptions.
Ingredient-First
We lead with what is in the bottle, not what is on the label. Every product is selected for its formulation quality and active ingredient concentration.
Clinical, Not Cosmetic
We do not sell hope in a jar. Our products are backed by dermatological science, and we explain exactly how each active works on your skin.
Honest Always
No exaggerated claims. No miracle promises. If something will not work for your skin type, we will tell you. Trust is the only brand equity that matters.
Pharmaceutical-grade manufacturing. Every batch.
Every Korena product is sourced directly from Korean manufacturers with verified GMP certification. We work with labs that supply to some of the most respected K-beauty brands globally. Our hero product — the Dr Melaxin Peel Shot — is manufactured under strict pharmaceutical-grade conditions, ensuring consistency in every batch.